Happy to see chicken wings fly out the door of its quick-service restaurant in Cicero, Hooters is expanding its pared-down Hoots concept and opening two Chicago outposts this summer, with more coming by the end of next year.
The takeout-focused Hoots stores, one planned for Logan Square and another for the South Loop, are expected to open in August with less than half the menu of standard Hooters—and none of the female servers clad in orange short shorts or low-cut tanks.
They’re designed to appeal to families, millennials and those pressed for time. The Hoots expansion comes at a time when the Hooters chain, owned by Atlanta-based Hooters of America, has seen a slight decrease in the percentage of customers who visit at least once a month, according to Technomic, which studies restaurant trends.
Guests order at the counter, and servers—men and women in khakis and crew T-shirts—hand over to-go bags at the register or bring the food to dining tables or the bar, where customers can gaze at TV screens.
Does anyone have any bets on where they might set up shop? Will it be west or east of the river? Our bet is west of the river.
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