RedEye: South Loop "Booming"

Corner of Michigan and Roosevelt looking Southeast (image via Lenny Gilmore/RedEye) 

The positive press continues to come for the Sloop.  Yesterday a reader sent us a link from the Chicago Red Eye with the title, "South Loop Dreams".  It's definitely a positive article and hits on some of the main reasons why people like the neighborhood (location and convenience being two of the main reasons cited):

When Olivia Cole, 25, was deciding where she should live with her boyfriend, she considered breaking up with Chicago. 

She was tired of the slow Red Line commute from her place in Edgewater to her job downtown, which affected how much she wanted to go out at night. She thought about moving to another city but didn't want to change jobs. She wanted to be near her friends who live on the South Side without being too far from the Loop. 

Eventually, Cole settled on the South Loop, a place she came to know and love from her time as a student at Columbia College. 

"It's just a cool area. … Now I can get to work in 20 minutes," Cole said. "I love that I can walk to Roosevelt [Road]. My dad was in town and I said, 'Let's go to a museum.' "

For us it's a little bit of a boring read and doesn't seem to go very deep into why the Sloop is great (this is a commuter paper so naturally the level of detail is going to be limited).  Regardless, it's always good when our neighborhood gets painted and a positive light.

This comes on the heels of a similar (but more quantitative) article in Crain's about real estate prices recovering in the South Loop.

It definitely beats the type of press we were getting last year.

(Hat tip:  MC!)