How to Make Motor Row an Instantaneous Destination? Add Three Floyd's Chicago Brew Pub

We've spent many hours pondering what it would take to really jump start development in the Motor Row district (area on Michigan South of Cermak).  Big plans are in place, but to this date nothing is really grabbing attention from a broader city standpoint.

The Green Line stop at Cermak will help and yes, Broad Shoulder Brewery is a nice start, but if Alderman Fioretti and others associated with making this happen truly want to make Motor Row a destination, they should head on over to Munster, Indiana and try to lure the boys at Three Floyds to open a Chicago brew pub in Motor Row (via Chicago Tribune):

The most revelatory news is that owner Nick Floyd is scouting locations to open a Three Floyds brewpub in Chicago. He has been looking at spaces during the last couple of weeks, and though coy about the where ("anywhere but the Loop") and when ("the near future"), he sounded resolute about it happening.

While it seems like a long shot, would it hurt to try?  As the Chicago Tribune article states the guys at Three Floyds can draw 6,000 fanatics to their brewery in Munster...yes Munster!

It would be a "unique" destination that would help put Motor Row on the map.

Just an idea...