Friday, April 6, 2012

Gino's East to Replace Edwardo's in Printers Row

We will keep the retail theme going for this week thanks to an email from a reader that referred us to a post from Eater Chicago stating that a new concept from Gino's East will be replacing the old Edwardo's at 521 S. Dearborn:
Edwardo's Natural Pizza, which closed its Printers Row location a few weeks ago after about 25 years, is currently undergoing a major transformation and will emerge as a new, more localized version of Gino's East. An upscale sports bar will open in about six to eight weeks in the historic landmark building.

Both restaurants are owned and operated by Bravo Restaurants, which also operates the recently made over Eduardo's Enoteca. Noah Himmel is behind the renovation and wants to offer a place for locals who don't want to stand in an hour-long line with the many tourists who frequent the Downtown locations. "I'm trying to develop the concept that'll be more localized and fits in the community where it's placed," Himmel said. "We're doing that by changing the decor and the food and beverage program to fit within the neighborhood."
Seems like a good idea and something that would work well in this stretch. It still amazes us that Dearborn isn't more of a booming retail stretch for this neighborhood. It seems like such an enticing retail corridor. Maybe rents are too high?

(Image from Eater Chicago)