Chicago Tribune Launches Literary Journal Named After Printers Row

When we first read that the Chicago Tribune was launching a new journal called "Printers Row" we got pretty excited. We thought...a new place to get South Loop neighborhood information... yippee, horray (see Zoolander Mugatu reference)!

Well if that's what you wanted you're going to be a little disappointed. However, if you're the literary type the "Printers Row Journal" is something you should probably check out:

At the heart of this first-of-a-kind program is the new 24-page Printers Row Journal, with book reviews, author interviews and stories about Chicago's rich literary scene. Accompanying the journal each week is the Printers Row Fiction Series, a bound booklet of original fiction, much of it by Chicago writers. The journal begins publication Feb. 26.

So there you have it. While it's not what we originally thought it was, it sounds pretty interesting.

If you're not into this stuff, you can still probably appreciate the positive branding that the Printers Row neighborhood will receive from this. In our opinion that's a pretty powerful thing.

(image from Chicago Tribune)