There has been a lot of coverage about the
Roosevelt Collection going rental recently, so we thought we head on over and take a couple pics. In our opinion it seems to be progressing pretty nicely. Below is the west side of the building:
Here is a shot from Roosevelt looking in the entrance to the complex:
It looks pretty nice in our opinion, however we're curious how they plan on promoting all the retail stores within the courtyard? Do you think they will put the logos on the side of the building next to the Roosevelt Collection logo (in the picture above)?
Here is a shot from Roosevelt looking in the entrance to the complex:
It looks pretty nice in our opinion, however we're curious how they plan on promoting all the retail stores within the courtyard? Do you think they will put the logos on the side of the building next to the Roosevelt Collection logo (in the picture above)?
I was the lead on the design team for all the signage and graphics for the Roosevelt Collection. The identity of the project was very thoughtfully executed by Faust and it would be a tragedy to turn the West facade of the building into a logo farm. The design team came up with number of elements that will help to promote the success of the retail within the project.
ReplyDeleteThanks for covering the project.
Derek
www.finndustry.com