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Monday, May 11, 2009

Digital Screens Added to Platform at Roosevelt Stop

It's hard not to notice some of the CTA's 'user experience' upgrades that have been happening recently. Last year they introduced the bus tracker which really blew our socks off. Their website redesign also was a positive in many peoples eyes.

There are still a ton of problems with the CTA, but they're making progress. A couple of weeks ago the CTA Tattler had a post about the installation of 52-inch flat screen TVs at the Addison red line stop. The screens serve up information such as when the next train is coming as well as ads.

We recently noticed that these same flat screens were installed at the Roosevelt stop (green/orange line platform). As of today they weren't functional, but we imagine someone will flip the switch soon.

According to the Tattler, this won't cost the city any money and will bring in $101 million over the next ten years thanks to ad revenue.