Chicago 2016 Olympic Officials
announced today a new slogan for the proposed games, '
let friendship shine'. This is a change from the previous slogan of '
stir the soul'. All we can say is 'wow, that's cheesy'.
Chicago's Olympic competitors aren't much better:
- Rio de Janeiro - Live Your Passion
- Tokyo - Uniting Our Worlds
- Madrid - Games with the Human Touch
I think the thing people need to remember with the slogans is that they have to be able to translate into so many different languages - so I think that's what leads to so many being so cheesy. So many words to not translate well that it leaves Chicago, as well as others in a tight spot!
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